exec-personalization
/
v11
→
v12
you · gtm eng
field ratings → suggested improvement
"lead with the
hiring signal
, drop the flattery", drawn from 312 rated replies, not twenty eyeballed rows.
evidence, not vibes
v11 reply
6.2%
→
v12 reply
11.4%
+5.2 · same send volume
Ship v12 to every table
one fix · all 30 tables updated